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The course focuses on the visual representation of the Self offering ways of understanding and rethinking the online contents we are used to create and consume. In the age of Social Media, we are asked to design our own identity through the creation of narratives that present ourselves in the way we want to be seen. The lab explores this topic through the field of visual communication with upfront lessons – analyzing language, techniques and tools of different artifacts – practical exercises (done individually or in teams), open discussions, and assignments on specific case studies. Students can acquire a clear awareness of the basic elements, qualities, meanings and fields of application of a visual vocabulary.