if apple makes landscape where do we stand?

vis-à-vis

Emanueli Alessandra Da Silva

Locals, tourists, and workers circulate in the Val Venosta fields through the pavements and bike lanes along the valley. In between the plantations, there are some public benches to sit and admire the apple landscape or simply have a rest from the walk. Although there are various structures along the valley fields, in the town of Latsch, where apple fields and the city have no clear divisions, there is still potential to evolve people and the apple landscape.


Unfortunately, rural areas are often considered something apart, an only space of work and earth exploitation. The apple plantations are no different, but lately owners of the land have also started to explore the tourist potential of these areas, bringing more people to live and enjoy a rural landscape—sometimes even trying to help with the crops. It is important to show that apple fields are not separated from people’s lives and that they can enjoy the landscape and areas created by them even on grey winter days.


The current structures do not contribute visually to the beauty of the valley’s landscape and have no direct shape or visual connection to the fields. For this reason, these recreational areas should be rethought to better serve the region’s locals and tourists and add to the Vinschgau landscape.


The area where this project would be developed is Latsch, which is a small, beautiful town immersed in apple plantations. The aim of this project is to investigate and create a structure that better represents the apple fields. From apple to landscape to people.

A project made in the course

A is for Apple - From Fruit to Cultural Landscape

Vinschgau controversies and design perspectives. This winter semester, I wanted to encourage a group of interested students to rethink design in the context of the social, ecological and agricultural controversies of our time. (neuer Absatz!) As part of the A is for Apple project, we have explored the history of the apple as food, commodity and cultural plant, from cultivation to sorting as well as its storage, packaging and marketing infrastructure. In our research, we have analysed the conflicts and effects of intensive apple farming on ecosystems, the cultural landscape and tourism.
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